We were very privileged to have the SCGOP 2nd Vice Chairman Nse Ekpo speak at our August 2013 meeting. Below is a synopsis of his presentation.
1. W – be winsome.
We need to be winsome with our politics. We tend to get awkward when talking politics. This ought not to be. We have nothing to be ashamed of – conservatism is the cornerstone of our country.
2. I – integrate the message with the individual.
Don’t let color get in the way of talking politics. Also, focus on issues that would be close to the heart of the person you’re talking to. Tie the issue in to their needs and priorities. We have to integrate our message with their world.
3. N – negotiate.
Secretly, most of us are afraid of going toe-to-toe with people regarding their politics. Instead, we should look at it another way – think about it like you’re debating the Tigers vs. the Gamecocks. Don’t be afraid! Negotiate! In sales, objections and questions are good things – they signal interest.
Common objection #1: Republicans are racist
Answer: Don’t get mad, secretly get glad, because objections are a good sign. Reply “Really? Why do you say that?” Then let them explain their comments. Don’t get into history, although it’s good history. Focus on the present and the future.
You can also follow up with the question “What exactly in your mind is a racist?” Then tie those characteristics into leftist policies that disproportionately affect the black community.
Common objection #2: Republicans don’t care about the poor.
Answer: Ask them what they mean, listen to them, and don’t interrupt. Then repeat their answer back to them, and listen again. Then talk about leftist policies and how they exploit the poor.
Winning the black vote is possible!
I challenge you to use the win strategy on a black person sometime this week. And when you do, email me at 2ndvicechair AT gmail.com and let me know how it went!
Remember, winning the black vote is possible.
Questions and Answers
Q: We can’t outpromise the Democrats!
A: There are always two sides to a promise. Ask them “Remember those old promises? How’s that
working out for you?” And remember that changing the way others think is a process and it will take time.
Q: Blacks who become great leaders are usually put down by black voters. How do we deal with that?
A: Politics is a rough business. I think, however, that there’s a generation my age and younger who aren’t going to buy into the race-baiting politics so much. You’re going to start seeing it now.
Q: How did the democrats master the dialogue when conservatism is much closer to values of black community?
A: Up to the 20s and 30s, blacks were Republicans. It’s interesting history, but we really need to focus on the here and now.
Q: How do you dispel the notions that Republicans that are snooty and rich and out of touch with the poor?
A: Give them your credit card to Tiffany’s. Just kidding. If Republicans are just there in the community, helping in their world, that is huge. That says a lot. Then you will have opportunities to talk.
Q: What is the State GOP doing for outreach?
A: I have a 3-part plan:
- Form a network of conservative black pastors
- Reach out into the black business community (a lot of them actually do believe in free market principles)
- Start Republican-type clubs/societies in the historically black colleges.